Yesterday, I had the opportunity and pleasure of speaking on the phone with Joey Reiman, founder of Brighthouse and author or Thinking For A Living - Creating Ideas That Revitalize Your Business, Career and Life in which he coined the term “Ideation”. Throughout his incredible career, he has successfully guided businesses such as Coca-Cola, McDonald’s and Rubbermaid to find and follow their Master Idea.
I am currently in a transitional place in my career (the good kind of transitional) and Mr. Reiman was kind enough to share a few of his thoughts regarding passion and following it to make meaning in the world. I couldn’t possibly transcribe all the wisdom and inspiration he gave me but I did want to share some of the highlights.
Right out of the chute, Mr. Reiman asked me “What are you passionate about?” Not what have you done or what is your skill set but what is your passion? He explained to me that successful people are the ones who pay mindful attention to their passions and through that, become the authors (or creators) of their own story. They are the ones who “make meaning” in the world.
As it relates to career changes, he said “You are either hired for skill or for will” and you want to be the latter because skills change, making you dispensable but a person with will and passion is a long term asset to any company.
Mr. Reiman went on to say, “when defining your passions, ask 1. Where am I going? and 2. Who will go with me? always in that order” because if you get them backwards, you are letting the crowd define you and where you are going. You will never end up where you’re supposed to be by following the crowd. He said we must find a place where we believe in the values and ideals of the company and the clients they work for and are encouraged to follow your passion to create meaning for them.
He then left me with one closing statement regarding passion and success, “Follow your passion and success will come. People who make meaning, make money.”
I hung up the phone feeling inspired and ready to get down to business. Life is too short to spin your wheels. What are you passionate about?